{"id":4284,"date":"2021-11-26T06:40:56","date_gmt":"2021-11-26T06:40:56","guid":{"rendered":"https:\/\/bussiness.taiwan-career.com\/?p=4284"},"modified":"2021-11-26T15:02:05","modified_gmt":"2021-11-26T15:02:05","slug":"d2c","status":"publish","type":"post","link":"https:\/\/bussiness.taiwan-career.com\/2021\/11\/26\/d2c\/","title":{"rendered":"\u65e5\u672c\u7684D2C\u548cMARTECH\u6230\u570b\u6642\u4ee3\u5df2\u7d93\u958b\u50ac\uff0c\u53f0\u7063\u4ee3\u8868\u4e5f\u4e0d\u6703\u7f3a\u5e2d\uff01"},"content":{"rendered":"

\u6839\u64da\u7d93\u6fdf\u7522\u696d\u7701\u7d71\u8a08\uff0c\u65e5\u672c B2C \u96fb\u5546\u5e02\u5834\uff0c\u5728\u77ed\u77ed\u7684 8 \u5e74\u5167 ( 2010~2018 )\uff0c\u5f9e 7 \u5146 7780 \u5104\u65e5\u5e63\u6210\u9577\u81f3 18 \u5146\u65e5\u5e63(\u7d04\u7b49\u540c 4\u5146 9327\u5104\u65b0\u53f0\u5e63)\uff0c\u589e\u9577\u7387\u8d85\u904e 230 %\u3002<\/p>\n

<\/p>\n

<\/span>\u5e02\u5834\u898f\u6a21\u7684\u589e\u9577\u4e5f\u5438\u5f15\u66f4\u591a\u7684\u5546\u5bb6\u9032\u99d0<\/strong>\uff0c\u55ae\u6708\u700f\u89bd\u91cf\u9ad8\u9054\u6578\u5104\u4eba\u6b21\u7684\u6a02\u5929\u5e02\u5834\u3001\u65e5\u672c\u4e9e\u99ac\u905c\u7b49\u96fb\u5546\u5e73\u53f0\uff0c\u96d6\u7136\u7372\u5f97\u6700\u5927\u7684\u6536\u76ca\uff0c\u4f46\u662f\u96fb\u5546\u5e73\u53f0\u7684\u7d05\u5229\u905e\u6e1b\uff0c\u96a8\u8457\u5e73\u53f0\u898f\u6a21\u8d8a\u5927\uff0c\u5546\u5bb6\u8d8a\u96e3\u5728\u5e73\u53f0\u4e0a\u986f\u51fa\u81ea\u5df1\u7684\u7279\u8272\u3002\u518d\u52a0\u4e0a\u96fb\u5546\u5e73\u53f0\u70ba\u4e86\u52a0\u5f37\u81ea\u5df1\u7684\u7af6\u722d\u4f4d\u7f6e\uff0c\u4e5f\u6703\u505a\u51fa\u4e00\u4e9b\u5f71\u97ff\u5230\u5546\u5bb6\u7684\u6c7a\u5b9a<\/strong> \uff08\u6a02\u5929\u7684\u904b\u8cbb\u554f\u984c\uff09\u3002<\/p>\n

\u5728\u9019\u500b\u8da8\u52e2\u4e0b\uff0c\u8d8a\u4f86\u8d8a\u591a\u5546\u5bb6\u9078\u64c7\u96e2\u958b\u5e73\u53f0\u64c1\u62b1\uff0c\u8f49\u5411\u81ea\u884c\u7d93\u71df\u5b98\u7db2<\/strong>\u3002\u5f9e\u5fae\u578b\u96fb\u5546\u958b\u5e97\u5e73\u53f0 Shopify \u5728 2019 \u5e74\u5e02\u503c\u4e00\u5ea6\u9ad8\u9054 500 \u5104\u7f8e\u5143\uff0cAdobe \u8207 Salesforce \u5169\u5927\u8edf\u9ad4\u5de8\u64d8\u5206\u5225\u6536\u8cfc\u4e2d\u5927\u578b\u96fb\u5546\u7cfb\u7d71\u5546Margento \u8207Deamndware \u53ef\u7aba\u898b\u4e00\u756a\u3002\u5e02\u5834\u751f\u614b\u7684\u6539\u8b8a\u4e5f\u50ac\u751f\u4e86\u5168\u7403\u76f8\u95dc\u751f\u614b\u7cfb\u7684\u5feb\u901f\u6210\u9577\uff0c\u5c24\u5176\u5728\u65e5\u672c\uff0c\u6211\u5011\u5df2\u7d93\u53ef\u4ee5\u770b\u5230\u76f8\u95dc\u516c\u53f8\uff0c\u4f8b\u5982 b-dash \u8207 karte \u958b\u59cb\u5f37\u52e2\u4e14\u5bc6\u96c6\u7684\u5ee3\u544a\u64ad\u9001\uff0c\u540c\u6642\u4e5f\u8868\u793a\u4e86\u65e5\u672c\u652f\u63f4D2C (Direct 2 Customer) \u548c MarTech (Marketing Technology) \u7522\u696d\u5373\u5c07\u9032\u5165\u7fa4\u96c4\u5272\u64da\u7684\u6230\u570b\u6642\u4ee3<\/strong>\uff01<\/p>\n

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D2C ( Direct to Customer ) \u662f\u6307\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\u3002D2C \u54c1\u724c\u91cd\u8996\u6d88\u8cbb\u8005\u5c0d\u65bc\u54c1\u724c\u7684\u76f4\u63a5\u611f\u53d7<\/strong>\uff0c\u6709\u9451\u65bc\u6b64\uff0c\u70ba\u4e86\u80fd\u76f4\u63a5\u5f97\u5230\u6d88\u8cbb\u8005\u7684\u56de\u994b\uff0cD2C \u54c1\u724c\u671f\u671b\u900f\u904e\u5404\u7a2e\u6578\u64da\u7684\u642d\u5efa\u66f4\u6df1\u5165\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\u3001\u4f7f\u7528\u7fd2\u6027\u7b49\u6578\u64da\uff0c\u5275\u9020\u51fa\u300c\u7368\u7279\u300d\u7684\u6d88\u8cbb\u74b0\u5883<\/strong>\u3002\u5728\u6b64\u6f6e\u6d41\u4e0b\uff0c\u6380\u8d77\u4e86\u65e5\u672c\u54c1\u724c\u5728\u96fb\u5546\u5e73\u53f0\u7684\u51fa\u8d70\u6f6e\uff0c\u4f8b\u5982\u65e5\u672c\u6642\u5c1a\u54c1\u724c Onward Holdings \uff0c\u70ba\u4e86\u66f4\u80fd\u50b3\u9054\u54c1\u724c\u5f62\u8c61\u53ca\u8490\u96c6\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u4fbf\u7387\u9818\u96c6\u5718\u812b\u96e2\u96fb\u5546\u5e73\u53f0 ZOZO \u4e26\u81ea\u5efa\u5b98\u7db2\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u73fe\u5728\u7684\u65e5\u672c\u96fb\u5546\uff0c\u5c31\u5982\u540c\u5728\u5be6\u9ad4\u5730\u9ede\u6289\u64c7\u4e00\u822c\uff0c\u7d1b\u7d1b\u5f9e\u300c\u767e\u8ca8\u5e97\u300d\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d<\/strong>\u3002\u7136\u800c\u300c\u8857\u908a\u5e97\u300d\u7684\u71df\u904b\u4e26\u4e0d\u5bb9\u6613\u2026\u2026<\/p>\n

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\u767e\u8ca8\u5e97v.s.\u8857\u908a\u5e97\u7684\u6bd4\u8f03\u8868 \uff08Awoo\u63d0\u4f9b\uff09<\/span><\/p>\n<\/div>\n

\u7531\u4e0a\u5716\u53ef\u4ee5\u5f97\u77e5\uff0c\u5927\u91cf\u54c1\u724c\u96fb\u5546\u8f49\u5411\u7d93\u71df\u300c\u8857\u908a\u5e97\u300d\uff0c\u9700\u8981\u4ed8\u51fa\u7684\u6280\u8853\u6210\u672c\u5927\u5230\u4ee4\u4eba\u548b\u820c\u7684\u9a5a\u4eba<\/strong>\uff0c\u4e0d\u8ad6\u662f\u70ba\u4e86\u63d0\u9ad8\u6d41\u91cf\u6240\u9700\u7684\u96c6\u5ba2\u6280\u8853<\/strong>\uff0c\u5230\u92b7\u552e\u7ba1\u7406\u7684\u7ba1\u63a7\u3001\u793e\u7fa4\u8207\u5ba2\u6236\u9ad4\u9a57\u7684\u512a\u5316<\/strong>\u7b49\u7b49\u90fd\u9700\u8981\u5c08\u696d\u7684\u6280\u8853\u4eba\u624d\uff0c\u4f46\u986f\u7136\uff0c\u4e00\u500b\u54c1\u724c\u7121\u6cd5\u81ea\u884c\u5438\u6536\u958b\u767c\u7684\u6280\u8853\u6210\u672c\uff0c\u9700\u8981\u5916\u90e8\u89e3\u6c7a\u65b9\u6848\u5ee0\u5546\u5354\u529b\u8655\u7406\uff0c\u6240\u4ee5 MarTech \u751f\u614b\u5708\u51fa\u73fe\u4e86<\/strong>\u3002<\/p>\n

MARTECH\u662f\u4ec0\u9ebc\uff1f<\/span><\/strong><\/p>\n

MarTech \u6cdb\u6307\u61c9\u7528\u5728\u512a\u5316\u884c\u92b7\uff0c\u9032\u800c\u9054\u6210\u71df\u6536\u6210\u9577\u7684\u4e00\u5207\u79d1\u6280\u6280\u8853<\/strong>\u3002\u7531\u65bc D2C \u7684\u7522\u696d\u751f\u614b\u74b0\u5883\u9010\u6f38\u6210\u5f62\uff0c\u4ee5\u53ca\u4f34\u96a8\u8457 AI \u6280\u8853\u7684\u7a81\u7834 \uff0c\u50ac\u751f\u4e86MarTech \u7684\u5feb\u901f\u6210\u9577<\/strong>\uff0c\u5149\u662f 2011-2019 \u5e74\u9593\uff0c\u5168\u7403\u5c31\u5df2\u767c\u5c55\u51fa 7040 \u9593 Martech \u89e3\u6c7a\u65b9\u6848\u516c\u53f8\uff0c\u589e\u9577\u7387\u8d85\u904e 4500%\u3002<\/p>\n

MarTech \u4e4b\u7236 Scott Brinker\u63d0\u51fa MarTech \u53ef\u4ee5\u5340\u5206\u6210\u516d\u5927\u9818\u57df\u3002\u5206\u5225\u70ba\u6578\u64da\u3001\u7ba1\u7406\u3001\u5ee3\u544a\u8207\u4fc3\u92b7\u3001\u5546\u696d\u8207\u92b7\u552e\u3001\u793e\u7fa4\u8207\u5ba2\u6236\u95dc\u4fc2\u3001\u5167\u5bb9\u8207\u9ad4\u9a57<\/strong>\u3002\u9019\u4e9b\u529f\u80fd\u5206\u5c64\u53c8\u80fd\u7d30\u5206\u6210\u6578\u5341\u7a2e\u529f\u80fd\uff0c\u5206\u5225\u89e3\u6c7a\u4e86 D2C \u6642\u4ee3\u4ee5\u4f86\uff0c\u96fb\u5546\u54c1\u724c\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u6280\u8853\u56f0\u64fe\uff01<\/p>\n

\"\"<\/a><\/p>\n

MARTECH \u63d2\u65d7 D2C \u6642\u4ee3\u65e5\u672c\u96fb\u5546\u5e02\u5834\u9f90\u5927\u5546\u6a5f<\/strong><\/span><\/p>\n

\u90a3\u9ebc\u65e5\u672c\u6709\u54ea\u4e9bMarTech\u300c\u5927\u540d\u300d\u5728\u9019 D2C \u6642\u4ee3\u65e5\u672c\u96fb\u5546\u5e02\u5834\u53d6\u5f97\u66ab\u6642\u6027\u7684\u9818\u5148\u5462\uff1f\u7531\u65bcD2C\u96fb\u5546\u66f4\u91cd\u8996\u6d88\u8cbb\u8005\u6578\u64da\u7684\u5b8c\u6574\u6027\uff0c\u7b46\u8005\u672c\u7bc7\u5e45\u8457\u91cd\u63a2\u8a0e\u9019\u4e9b\u5728\u65e5\u672c\u7684MarTech\u7684\u6578\u64da<\/strong> \u300c\u5927\u540d\u300d\u3002<\/p>\n

\u4ee5\u6578\u64da\u7406\u89e3\u70ba\u7522\u54c1\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4e26\u4e0d\u5728\u5c11\u6578\uff0c\u6709\u4e9b\u8457\u91cd\u5206\u6790\u6d88\u8cbb\u8005\u884c\u70ba\u8ecc\u8de1\u7684\u8cc7\u6599\u6574\u5408<\/strong>\uff0c\u6709\u7684\u5247\u662f\u8457\u91cd\u6d88\u8cbb\u8005\u591a\u6e20\u9053\u7684\u884c\u92b7\u81ea\u52d5\u5316<\/strong>\uff0c\u4f46\u8f03\u70ba\u77e5\u540d\u7684\u6709\u00a0Treasure Data<\/a><\/span>\uff0c\u64c1\u6709\u65e5\u672c CDP (Customer Data Platform) \u7684\u5e02\u4f54\u7387 92.3 %\uff0c\u63d0\u4f9b\u4e86\u6574\u5408\u6578\u64da\u3001\u6703\u54e1\u8207\u884c\u92b7\u7684\u670d\u52d9<\/strong>\uff1b\u00a0Salesforce<\/a><\/span>\uff0c\u5728\u65e5\u672c\u5e02\u5834\u6df1\u8015\u8fd120 \u5e74\u7684\u5168\u7403 CRM \u9738\u4e3b\uff0c\u4e0d\u65b7\u900f\u904e\u4f75\u8cfc\u64f4\u5c55\u670d\u52d9\uff0c2019 \u5e74\u6536\u8cfc\u4e86 Tableau\uff0c\u8a66\u5716\u900f\u904e CRM\u7684\u5ba2\u6236\u6703\u54e1\u8cc7\u6599\u5f37\u5316\u6703\u54e1\u5728\u884c\u92b7\u8207\u793e\u7fa4\u7684\u9ad4\u9a57<\/strong>\uff1bRepro<\/a><\/span>\uff0c\u5229\u7528\u6703\u54e1\u6578\u64da\u7684\u4e32\u63a5\uff0c\u7ba1\u7406\u54c1\u724c\u7684\u5404\u500b\u4e92\u52d5\u6e20\u9053\uff0c\u4e26\u589e\u5f37\u6bcf\u500b\u6e20\u9053\u7684\u95dc\u806f\u6027\uff0c\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b<\/strong>\u3002\u4e4b\u524d\u63d0\u5230\u7684\u00a0b-dash<\/a>\u00a0<\/span>\u5247\u662f\u505a\u884c\u92b7\u81ea\u52d5\u5316<\/strong>\u7684\u7522\u54c1\uff0cKarte<\/a><\/span>\u662f\u505aCX\u512a\u5316\u8207\u63a8\u85a6\u7cfb\u7d71<\/strong>\uff0c\u5169\u5bb6\u90fd\u6709\u63d0\u4f9bCDP\u6578\u64da\u6574\u5408\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cMarTech \u4f01\u696d\u5728\u65e5\u672c\u5e02\u5834\u7684\u5edd\u6bba\u4e2d\uff0c\u53f0\u7063\u4ee3\u8868\u968a\u4e5f\u4e0d\u7f3a\u5e2d\uff01\u525b\u6210\u70ba\u7368\u89d2\u7378\u7684 AI \u5ee3\u544a\u79d1\u6280\u65b0\u5275\u00a0Appier<\/a><\/span>\u3001\u4ee5\u5927\u6578\u64da\u7d50\u5408\u8cc7\u6599\u79d1\u5b78\u61c9\u7528\u7684\u00a0VPON<\/a><\/span>\u3001\u5728 SEO \u8207 Email \u9818\u57df\u7b2c\u4e00\u540d\u7684awoo<\/a><\/span>\u90fd\u662f\u6df1\u8015\u65e5\u672c\u7684\u53f0\u7063MarTech\u516c\u53f8\u3002\u5176\u4e2dawoo\u6709\u6bd4\u65bc\u7d55\u5927\u90e8MarTech\u516c\u53f8\u662f\u4ee5\u7406\u89e3\u7528\u6236\/\u6703\u54e1\u884c\u70ba\u51fa\u767c\u9ede\u9032\u884cCX\uff08Customer Experience\uff09\u512a\u5316\u8207\u884c\u92b7\u81ea\u52d5\u5316\uff08Marketing Automation\uff09\u3002awoo \u904b\u7528AI\uff08NLP+\u5716\u50cf\u8fa8\u8b58\uff09\u900f\u904e\u6df1\u5ea6\u7406\u89e3\u7522\u54c1\u5167\u5bb9\u8207\u8cfc\u8cb7\u60c5\u5883\uff0c\u518d\u7d50\u5408\u4f7f\u7528\u8005\u884c\u70ba\u8cc7\u6599\u6b77\u7a0b\uff0c\u8b93MarTech\u4e0d\u53ea\u61c2\u4eba\u66f4\u61c2\u5546\u54c1\uff0c\u8b93\u4f7f\u7528\u8005\u66f4\u80fd\u5728EC\u5546\u5e97\u4e0a\u9ad4\u9a57\u5230\u8da8\u8fd1\u65bc\u5be6\u9ad4\u5e97\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n

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\u5de6\u8d77\u70baawoo\u5275\u8fa6\u4eba\u6797\u601d\u543e\u3001awoo \u71df\u904b\u9577\u674e\u632f\u744b\u3001awoo \u9996\u5e2d\u4eba\u5de5\u667a\u6167\u79d1\u5b78\u5bb6\u6797\u570b\u9298<\/span><\/p>\n<\/div>\n

D2C \u8da8\u52e2\u5e2d\u6372\u65e5\u672c\uff0c\u54c1\u724c\u96fb\u5546\u8207 MARTECH \u651c\u624b\u8301\u58ef\u7684\u6700\u597d\u6642\u4ee3<\/span><\/strong><\/p>\n

\u5728 D2C \u8da8\u52e2\u4e0b\uff0c\u6709\u8d8a\u4f86\u8d8a\u591a\u65e5\u672c\u54c1\u724c\u96fb\u5546\u6380\u8d77\u5e73\u53f0\u51fa\u8d70\u6f6e\uff0c\u5f9e\u300c\u767e\u8ca8\u5e97\u300d\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d\u3002\u70ba\u4e86\u5f37\u5316\u54c1\u724c\u6548\u61c9\uff0c\u4e26\u589e\u52a0\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u9593\u7684\u4e92\u52d5\u9ad4\u9a57\uff0c\u63a1\u7528\u5404\u7a2e MarTech \u89e3\u6c7a\u65b9\u6848\uff0c\u512a\u5316\u81ea\u884c\u958b\u5e97\u7684\u6210\u672c\u6548\u76ca\uff0c\u5df2\u7d93\u6210\u70ba\u4e86\u5e03\u5c40\u7684\u91cd\u8981\u7b56\u7565\u3002<\/p>\n

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* \u672c\u6587\u8f49\u8f09\u81ea\u65e5\u672c\u8077\u6d3bWORKLIFE IN JAPAN<\/a><\/span> *
\n2020-03-13 In \u65e5\u672c\u793e\u6703\u8da8\u52e2 By \u65e5\u672c\u8077\u6d3b Worklife In Japan<\/p>\n","protected":false},"excerpt":{"rendered":"

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